Pokémon Go…to the Opera? How Nonprofits Have Made the Game Their Own


by Aine Creedon
Pokémon Go has taken the mobile gaming world by storm, bringing its millions of users seeking to “catch ’em all” out into the streets to explore and hunt Pokémon. The new mobile app allows players to virtually catch Pokémon in public locations by using GPS technology to track where they are and how far they have traveled.
There have been some safety concerns around distracted users experiencing this new augmented reality creating unsafe conditions, especially while in vehicles. But, for the most part, the new mobile app is increasing mobility in its players, encouraging them to get out and visit new places in their neighborhoods.
Since the mobile game’s launch early this month, its popularity has skyrocketed. Pokémon Go is estimated to be on five percent of smartphones, while the popular dating app Tinder is only on two percent. If this trend continues, Pokémon Go daily active users could soon surpass social media giants like Twitter:
Many of the Pokéstops and Pokégyms in the game to which users are currently flocking are located at public places such as parks, churches, art installations, historical markers, and museums. This gives these organizations a unique opportunity to take advantage of new visitors as well as reach a younger audience.
One interesting way a food bank started taking advantage of the Pokémon Go app is by engaging new volunteers. The Food Bank of Contra Costa posted this on their Facebook page when they noticed some volunteers discussing a nearby Pokégym: …READ MORE