For more than four decades, Over-the-Rhine Community Housing (OTRCH) has been providing a wide array of affordable and supportive housing options and life-changing programs to low-income residents in the OTR community. Last November the organization wanted to raise $10,000 for two of its resident service programs: Children’s Creative Corner and Women of Over-the-Rhine. The twist? They wanted to raise all the money in ONE day – on #GivingTuesday.
If you’re not familiar with #GivingTuesday, it’s a global day of giving fueled by social media. It’s celebrated on the Tuesday following Thanksgiving and kicks off the charitable season, when many focus on their end-of-year giving. Seeing this as an opportunity to raise significant funds in a short amount of time, Katherine Cunningham of OTRCH capitalized on #GivingTuesday in order to raise money and awareness for OTRCH.
“We did this by sharing photos, videos and stories about participants on social media and through email leading up to the campaign,” Cunningham says. “Our goal for the day of #GivingTuesday was to have all of this information and a donation link easily accessible from the homepage of our website.”
Cunningham worked with Photonics, the web design and mobile app development studio in East Walnut Hills that built the OTRCH website. Cunningham knew the team at Photonics would be able to quickly design and build the web layout for her online campaign.
“I had some ideas for what I wanted the page to look like, but I wasn’t sure what was possible,” Cunningham recalls. “Photonics gave suggestions for how the page could be designed in a way that made all of the information clear and accessible.”
The #GivingTuesday campaign was a great success, raising $10,475 and engaging several new donors with OTRCH. Cunningham was ecstatic at the results and continues to work with Photonics to build on the organization’s end-of-year web success.
“When I meet with Photonics, [owner Alan Brown] and his team always helps us think of ways we can effectively reach our target audiences and asks important questions that I didn’t originally ask myself,” Cunningham says.
To learn more about how you can effectively engage with donors online, contact Photonics today.