Month: July 2019

What makes for a top-performing marketing team? Salesforce.org surveyed 404 marketers about their goals, how they meet them and why they don’t. It collected the results, crunched the numbers and now presents the insights in a free report, The Fundamentals of Marketing and Engagement at Nonprofit Organizations. The good news is, only 3 percent of…

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by Alison DeNisco Rayome A company’s mission and culture matter more than salary or other perks to potential employees, according to Glassdoor. Salary and perks traditionally drew job candidates to a given company, but today, the majority of employees are more interested in an organization’s mission and culture, according to Glassdoor’s Mission & Culture Survey…

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by Mark Hrywna The nonprofit sector could be losing out on almost $100 million in donations through email appeals because of spam, or an average of almost $21,000 for a charity, according to an annual study of email. The EveryAction 2019 Email Deliverability Benchmarks Study estimated that the average email spam rate for nonprofits fell…

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by Stephen Miller, CEBS Employers are creating cutting-edge performance management and compensation systems to help employees and organizations thrive, said speakers at the Society for Human Resource Management 2019 Annual Conference & Exposition in Las Vegas. Fine-Tune Performance Management It is folly to set performance goals in January and then wait until December to review…

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